(TG) - Through the ups and downs of history and the impact of the current context, traditional festivals have had many changes. Therefore, festival management problems also need to be solved from new approaches.
The Spring Epic of the Year of the Rooster 1789 was performed by the artists of the Central Tuong Theater at the Festival commemorating the 235th anniversary of the Ngoc Hoi - Dong Da Victory. |
TRENDS CHANGING TRADITIONAL FESTIVAL
The problem of excessive commercialization in the organization of traditional festivals.
The main reason for this situation is the pursuit of profit despite the negative consequences that can affect the festival - as a cultural and religious phenomenon. For example, many people take advantage of traditional festivals to "make a profit at all costs" from various types of side services such as meals, accommodation, selling goods at "exorbitant" prices, "over the top" advertising, and "trafficking". semi-divine god"... This situation exists not only in large-scale festivals but also in festivals in the countryside. In recent years, the festival has taken place along with the market mechanism, so the business has become more obvious, difficult to accept, and has been floated in many places. Although it is not made public, some localities have "contracted out" entire pagodas, temples, and every part of the festival services. Lim festival in the past was another typical example of this situation with singing quan ho, offering betel and areca to collect money. The excessive commercialization of festivals does not stop at Hoi Lim, but also exists in most traditional festivals on different scales, and the effects are also different.
In some places, the situation of "going to the festival but not understanding the festival" occurs. (Photo by: Khari Turner) |
In fact, festival commercialization has not necessarily become a "problem" for festival management if it does not exceed the threshold excessively. Festivals, like all activities of social life, operate in a market economy, so the effects of the market economy on festivals are inevitable. The problem is only serious when it is "distorted" and excessive, going beyond the good meaning of organizing traditional festivals.
The policy of socializing cultural activities encourages all economic sectors to participate in preserving and promoting the value of monuments and festivals. However, mobilizing economic resources from all sectors of society does not mean that traditional festivals are deformed and cannot retain their original identity.
Superstition and widespread burning of votive papers take place in most festivals, on all large and small scales.
It should be emphasized that in managing traditional festivals, the issue of limiting superstition will always need to be raised. However, in recent years, the evil of superstition has not only not disappeared but has become increasingly more serious. In the report of the Culture sector on the situation of festival organization, this issue continues to be mentioned with the phenomenon of abuse of beliefs to practice superstitions such as card-switching, séances, fortune-telling...
(Illustration photo: Khari Turner) |
The festival needs to be done in style |
Mong girls with dances and traditional costumes during the Gau Tao festival in Ha Giang. |
This year, there needs to be a financial regulation policy between festivals that earn a lot of money for festivals that have little money.
In fact, many large festivals collect a lot of merit money, while small, village- and commune-sized festivals earn little merit money, not enough to regenerate investment in renovating monuments. Financial principles do not allow taking money from this monument to spend on other monuments, however, on the macro level, authorities and the State need to research, have policies and investment methods to harmonize this paradox by investing in small festivals and monuments that have close reach, while giving autonomy to the management boards of large festivals and monuments.
Sau is the organizer of cultural and sports activities, fairs and festivals.
It is necessary to determine that the festival is a beneficial event, both an opportunity to unite the community, educate history, and an opportunity to develop the economy and promote the image of the community. Furthermore, festival attendees also have many different needs. The cultural industry needs to direct people's needs into healthy activities. Therefore, organizing cultural, biological and sports activities and opening fairs to introduce local products should be considered one of the important goals of organizing the festival. This not only orients the needs of festival attendees but still promotes the festival's effects on the local socio-economic and cultural development.
In recent times, in addition to the results achieved, the organization, management, and restoration of traditional festivals have also encountered many problems, including problems that arise in connection with the new context and situation. , previously unprocessed. However, the important thing that we must emphasize is that traditional festivals cannot be lost over time and there are certain games in the cultural activities of each community; meaningful to the socio-economic development - key values of each locality, region and the whole country. Due to the existence of festivals as a necessary function for current society, adjustments that need to be discussed and done are to constantly supplement and perfect solutions and ways of managing festivals in accordance with current trends. general position; At the same time, it does not lead to the "disappearance" of the festival as a legacy left by our ancestors./.
(TG) - Through the ups and downs of history and the impact of the current context, traditional festivals have had many changes. Therefore, festival management problems also need to be solved from new approaches.
The Spring Epic of the Year of the Rooster 1789 was performed by the artists of the Central Tuong Theater at the Festival commemorating the 235th anniversary of the Ngoc Hoi - Dong Da Victory. |
TRENDS CHANGING TRADITIONAL FESTIVAL
The problem of excessive commercialization in the organization of traditional festivals.
The main reason for this situation is the pursuit of profit despite the negative consequences that can affect the festival - as a cultural and religious phenomenon. For example, many people take advantage of traditional festivals to "make a profit at all costs" from various types of side services such as meals, accommodation, selling goods at "exorbitant" prices, "over the top" advertising, and "trafficking". semi-divine god"... This situation exists not only in large-scale festivals but also in festivals in the countryside. In recent years, the festival has taken place along with the market mechanism, so the business has become more obvious, difficult to accept, and has been floated in many places. Although it is not made public, some localities have "contracted out" entire pagodas, temples, and every part of the festival services. Lim festival in the past was another typical example of this situation with singing quan ho, offering betel and areca to collect money. The excessive commercialization of festivals does not stop at Hoi Lim, but also exists in most traditional festivals on different scales, and the effects are also different.
In some places, the situation of "going to the festival but not understanding the festival" occurs. (Photo by: Khari Turner) |
In fact, festival commercialization has not necessarily become a "problem" for festival management if it does not exceed the threshold excessively. Festivals, like all activities of social life, operate in a market economy, so the effects of the market economy on festivals are inevitable. The problem is only serious when it is "distorted" and excessive, going beyond the good meaning of organizing traditional festivals.
The policy of socializing cultural activities encourages all economic sectors to participate in preserving and promoting the value of monuments and festivals. However, mobilizing economic resources from all sectors of society does not mean that traditional festivals are deformed and cannot retain their original identity.
Superstition and widespread burning of votive papers take place in most festivals, on all large and small scales.
It should be emphasized that in managing traditional festivals, the issue of limiting superstition will always need to be raised. However, in recent years, the evil of superstition has not only not disappeared but has become increasingly more serious. In the report of the Culture sector on the situation of festival organization, this issue continues to be mentioned with the phenomenon of abuse of beliefs to practice superstitions such as card-switching, séances, fortune-telling...
(Illustration photo: Khari Turner) |
The festival needs to be done in style |
Mong girls with dances and traditional costumes during the Gau Tao festival in Ha Giang. |
This year, there needs to be a financial regulation policy between festivals that earn a lot of money for festivals that have little money.
In fact, many large festivals collect a lot of merit money, while small, village- and commune-sized festivals earn little merit money, not enough to regenerate investment in renovating monuments. Financial principles do not allow taking money from this monument to spend on other monuments, however, on the macro level, authorities and the State need to research, have policies and investment methods to harmonize this paradox by investing in small festivals and monuments that have close reach, while giving autonomy to the management boards of large festivals and monuments.
Sau is the organizer of cultural and sports activities, fairs and festivals.
It is necessary to determine that the festival is a beneficial event, both an opportunity to unite the community, educate history, and an opportunity to develop the economy and promote the image of the community. Furthermore, festival attendees also have many different needs. The cultural industry needs to direct people's needs into healthy activities. Therefore, organizing cultural, biological and sports activities and opening fairs to introduce local products should be considered one of the important goals of organizing the festival. This not only orients the needs of festival attendees but still promotes the festival's effects on the local socio-economic and cultural development.
In recent times, in addition to the results achieved, the organization, management, and restoration of traditional festivals have also encountered many problems, including problems that arise in connection with the new context and situation. , previously unprocessed. However, the important thing that we must emphasize is that traditional festivals cannot be lost over time and there are certain games in the cultural activities of each community; meaningful to the socio-economic development - key values of each locality, region and the whole country. Due to the existence of festivals as a necessary function for current society, adjustments that need to be discussed and done are to constantly supplement and perfect solutions and ways of managing festivals in accordance with current trends. general position; At the same time, it does not lead to the "disappearance" of the festival as a legacy left by our ancestors./.